![]() Now imagine the e-shopper sees the furniture piece in a high-impact scene. A table is just a table there, even if of high quality. For in a physical furniture store, the items are isolated and taken out of context, which does not allow to fully show how they improve the customer’s life. And it will help draw attention of the target audience – those who know what the upmarket furniture is about.Īnother benefit to putting the object in lavish surroundings is that such imagery evokes emotions. This is the best way to demonstrate online that the product is of top quality and belongs to the luxury sphere. So how to show that the piece is high-end and to convey a feel of luxury? The answer is to put it in organic surroundings using 3D visualisation – in a splendid location with luxurious decorations that were designed specifically for high-status homeowners. This understanding is deeply ingrained into customer’s minds, so it always pays to tap into the power of luxurious whenever possible. For they require the best materials, impeccable craftsmanship and give unparalleled visual effect. Luxury goods are considered the paragon of quality. So furniture visualisation will improve both sales rates and brand experience – thus securing customer satisfaction and brand loyalty. This way, furniture close-ups will replace that physical store experience and emphasize all the important design features – that the shoppers would totally miss because of the shop assistant guidance. The store consultants may be financially interested in promoting particular models, so they may draw visitors’ attention to them – even though these pieces might not be the best option. For when in a physical store, customers often have trouble figuring out what they need. At this point, one might think that the best solution is a brick-and-mortar shop. For customers believe that a key factors to making a good buy is the possibility to evaluate the furniture piece objectively – to weigh the pros and cons of each model and take into account such things as the materials quality, fabrics texture, seams. There is one more point in favor of close-ups – the feeling of security. ![]() A team of 3D artists, working in their office, can achieve the same effect and produce photorealistic furniture renders that will wow the customers and make them fall in love with the product. And owing to professional 3D visualisation, high-impact close-ups don’t require photoshoots any more. ![]() Elaborate carving, unique wood grain, delicate marble patterns and splendorous velvet texture – all these features can be shown. For they allow to showcase the texture of materials, fine detailing, as well as put it all in a beautiful context, thus increasing the impact tenfold. This makes close-up shots crucial for e-store sales. This experience provides e-shoppers with much-needed information about the quality and thus alleviates the fear of buying online. Which is why webstore visitors love when there is a possibility to zoom in on the furniture piece, examine the materials, see the joints and seams. So join us as we talk about how to present selling points of furniture online with and relieve customers from doubts they might have about buying in an e-store. Today, we are going to learn about the most effective ways to go about presenting the quality online. As a furniture visualisation company, we know all about it – for we create visuals for e-stores on daily basis. However, there is a number of ways to do it – and as convincingly and conspicuously as in a brick-and-mortar shop. It’s just that marketers and manufacturers often find it hard to showcase the benefits of the product online. The answer is that ecommerce is still an excellent way to sell high-quality furniture. What can there possibly be wrong? Does it mean that online simply is not the channel for the top-quality product? But why does it happen, when furniture is of excellent quality? The sales numbers for the best-performing pieces don’t even come close to what was forecast. In fact, they often don’t even take the time to look at the text. ![]() Visitors click on Manufacturer’s website, examine the model, read the product description and leave. Once and for all, 3D product rendering got rid of the problem “how do I show customers that the merchandise is high-quality?” Furniture visualisation is an easy solution to the burning problem of how to relieve customers from doubts of buying online. ![]()
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